January 2019
IN THIS “STAND OUT FROM THE CROWD” ISSUE
WHY INVEST IN STUDENT HOUSING? pg. 1
DO YOU UTILIZE PICTURES TO STAND OUT? pg. 2
4 STEPS TO MAKE SURE EMAILS ARE READ pg. 3
WHAT TO DO W/APPLICANTS WITH NO CREDIT pg. 3
TURN COSTS REMAIN HIGH! pg. 7
REAL VALUE IS IN THE CUSTOMERS pg. 8
February 2019
IN THIS “PRO-ACTIVE INVOLVEMENT” ISSUE
COMMEMORATIVE 400th ISSUE
YOUR INVOLVEMENT IN SHOWING PROCESS pg. 9
SERVICE FOR THEIR MONEY pg. 11
CREATE A WRITTEN & PHOTOGRAPHIC RECORD pg. 16
March 2019
IN THIS “FAST IN, FAST OUT” ISSUE
FAST IN, FAST OUT
TWITTER IS A MARKETING OPTION pg. 18
RENT-TO-INCOME RATIOS pg. 19
CONVENIENCE FEE pg. 23
RECEIVE RENTS EARLY pg. 24
April 2019
IN THIS “EXTEND YOUR VALUE & INCOME” ISSUE
EXTENDED STAY FOR LANDLORDS
MARKETING THROUGH PARTNERSHIPS pg. 26
GETTING RESIDENTS TO/WHO CARE pg. 27
FINDING CONTRACTORS VIA REFERRALS pg. 31
UNCOMFORTABLE TRUTHS pg. 32
May 2019
IN THIS “WORK WITH ME” ISSUE
COLLABORATE WITH RESIDENTS
RENT REPORTING MOTIVATES RENTERS pg. 34
RESIDENT SCREENING WITH NO SOCIAL pg. 39
KEY TAGS pg. 40
MARKETING WEBSITE pg. 40
MAXIMIZING NON RENT INCOME pg. 40
June 2019
IN THIS “FIGHT YOUR FRUSTRATIONS” ISSUE
SHOW TO MORE THAN ONE
LANDLORDS FIGHT FRUSTRATIONS pg. 42
12 WAYS TO EFFECTIVELY HANDLE pg. 43
SELF-SHOWING LOCK BOXES pg. 47
July 2019
IN “DO THE RIGHT THING FOR RIGHT RENTER” ISSUE
USE OF POWER
HOW TO IDENTIFY A TARGET MARKET pg. 50
STUDENT HOUSING WITH NO VACANCIES pg. 51
IMPORTANCE OF THE MOVE-IN/MOVE OUT pg. 56
August 2019
IN THIS “INFLUENTIAL RELATIONSHIPS” ISSUE
TRUST MARKETING: POWER OF THIRD PARTY INFLUENCERS
HOW TO FIND INVESTORS TO FINANCE DEALS pg. 59
SAVE THOUSANDS ON YOUR NEXT REHAB pg. 64
September 2019
IN THIS “ONGOING COMMUNICATION” ISSUE
ONGOING COMMUNICATION WITH RESIDENTS
USING FACEBOOK AS AN INVESTOR pg. 66
YELP – INTERNET PRESENCE AMPLIFIER pg. 67
BEING SOFT ON COLLECTIONS DOES NOT HELP pg. 71
PAINT CHOICES pg. 71
BIGGEST DIFFICULTY WITH RENTALS? pg. 72
October 2019
IN THIS “STAND OUT” ISSUE
STAND OUT FROM THE COMPETITION
MARKET TO THOSE W/GOOD TRACK RECORD pg. 74
WOW! WINDOW-CLEAN! pg. 75
HAVE MANAGEMENT GOALS pg. 79
November 2019
IN THIS “HOW TO AVOID HEADACHES” ISSUE
HOW MUCH ARE YOU CURRENTLY PAYING?
ELIMINATE NO SHOWS pg. 82
INVITE ALL TO APPLY pg. 83
COOPERATIVE RESIDENTS pg. 87
KNOW WHERE ARE THE TROUBLE AREAS pg. 88
December 2019
IN THIS “SUPERSIZE YOUR CASH FLOW” ISSUE
WOULD YOU LIKE FRIES WITH THAT?
I LIKE TO OFFER OPTIONS pg. 91
OWNER OR MANAGER?. pg. 95
ASK FOR 60 DAY NOTICE AND RAISE THE RENT pg. 96
FAIR, MIDDLE GROUND pg. 96
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